Indian Institute of Public Administration

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Advertising, marketing and brand building: understanding consumer behaviour (Record no. 442516)

000 -LEADER
fixed length control field 00536cam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788184050752
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T15 P839
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Posavac, Steven S.
245 ## - TITLE STATEMENT
Title Advertising, marketing and brand building: understanding consumer behaviour
Statement of responsibility, etc. by Steven S. Posavac
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Reference Press
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 331p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior--Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising--Research
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 2012-02-29 T15 P839 84618 2018-07-21 2018-07-21 Book

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