Indian Institute of Public Administration

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Advertising, marketing and brand building: understanding consumer behaviour by Steven S. Posavac

By: Posavac, Steven S.
Material type: materialTypeLabelBookPublisher: New Delhi Reference Press 2012Description: 331p.ISBN: 9788184050752.Subject(s): Consumer behavior--Research | Internet marketing | Marketing research | Advertising--ResearchDDC classification: T15 P839
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T15 P839 (Browse shelf) Available 84618

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