| 000 -LEADER |
|---|
| fixed length control field |
00373cam a22001217a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749465155 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kapferer, Jean-Noel |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
New strategic brand manaagement : advanced insights and strategic thinking |
| Statement of responsibility, etc. |
by Jean - Noel Kapferer |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Koganpage |
| Date of publication, distribution, etc. |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
492p. |
