| 000 -LEADER |
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| fixed length control field |
01045pab a2200181 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180718b2000 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rawat, Ajay |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Organizational effectiveness through public relations practices - a behavioral approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.59-70 |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
Jan-Mar |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This article is an attempt to understand existing dilemma and differences in the perception of public relations practitioners. The major thrust is on defining it as a full-fledged department, which acts as a `change agent'. Its activities are experience-based attempts to improve organization's problem-solving and renewal process. This paper precisely emphasises that public relations is essentially a business oriented philosophy concerning the management of people in order to obtain added value for them and thus achieve competitive advantage. - Reproduced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Organizational effectiveness |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Organizations |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Manpower Journal |
| 909 ## - |
|---|
| -- |
49722 |
