Organizational effectiveness through public relations practices - a behavioral approach
By: Rawat, Ajay.
Material type:
ArticlePublisher: 2000Description: p.59-70.Subject(s): Organizational effectiveness | Management | Organizations
In:
Manpower JournalSummary: This article is an attempt to understand existing dilemma and differences in the perception of public relations practitioners. The major thrust is on defining it as a full-fledged department, which acts as a `change agent'. Its activities are experience-based attempts to improve organization's problem-solving and renewal process. This paper precisely emphasises that public relations is essentially a business oriented philosophy concerning the management of people in order to obtain added value for them and thus achieve competitive advantage. - Reproduced
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Articles
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Indian Institute of Public Administration | Volume no: 35, Issue no: 4 | Available | AR50150 |
This article is an attempt to understand existing dilemma and differences in the perception of public relations practitioners. The major thrust is on defining it as a full-fledged department, which acts as a `change agent'. Its activities are experience-based attempts to improve organization's problem-solving and renewal process. This paper precisely emphasises that public relations is essentially a business oriented philosophy concerning the management of people in order to obtain added value for them and thus achieve competitive advantage. - Reproduced
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