| 000 -LEADER |
|---|
| fixed length control field |
01133pab a2200157 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2001 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Agrawal, Richa |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Green marketing: an emerging trends |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.111-16 |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
Apr |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Environmentalism has become a worldwide force and has gained broad public support. The growing environmental concern has forced many consumers to analyse their buying and consumption behaviour. Business and specially marketing is under pressure from society to make and provide those goods and services which do not pollute the environment and help in sustaining the ecological balance. Responding to this pressure the concept of green marketing has emerged in the last few years. The paper attempts to present a comprehensive picture of green marketing and also seeks to analyse if green marketing is just a gimmick to gain consumers' sympathy or is in fact an answer to the growing consumer concerns for their physical environment. - Reproduced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Environment |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Prestige Journal of Management and Research |
| 909 ## - |
|---|
| -- |
49874 |
