Green marketing: an emerging trends
By: Agrawal, Richa.
Material type:
ArticlePublisher: 2001Description: p.111-16.Subject(s): Environment
In:
Prestige Journal of Management and ResearchSummary: Environmentalism has become a worldwide force and has gained broad public support. The growing environmental concern has forced many consumers to analyse their buying and consumption behaviour. Business and specially marketing is under pressure from society to make and provide those goods and services which do not pollute the environment and help in sustaining the ecological balance. Responding to this pressure the concept of green marketing has emerged in the last few years. The paper attempts to present a comprehensive picture of green marketing and also seeks to analyse if green marketing is just a gimmick to gain consumers' sympathy or is in fact an answer to the growing consumer concerns for their physical environment. - Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | Volume no: 5, Issue no: 1 | Available | AR50302 |
Environmentalism has become a worldwide force and has gained broad public support. The growing environmental concern has forced many consumers to analyse their buying and consumption behaviour. Business and specially marketing is under pressure from society to make and provide those goods and services which do not pollute the environment and help in sustaining the ecological balance. Responding to this pressure the concept of green marketing has emerged in the last few years. The paper attempts to present a comprehensive picture of green marketing and also seeks to analyse if green marketing is just a gimmick to gain consumers' sympathy or is in fact an answer to the growing consumer concerns for their physical environment. - Reproduced
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