| 000 -LEADER |
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| fixed length control field |
01117pab a2200181 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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180718b2001 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Johri, Smriti |
| 245 ## - TITLE STATEMENT |
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| Title |
Product awarness in Indian customers: a study of cosmetics, toiletries and health foods |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
p.98-102 |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
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| Dates of publication and/or sequential designation |
Apr |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Marketing managers' role is to influence customers to feel favourably towards their brand and also to choose their company's products. In striving to do so they send suitable information to their customers. An unaware customer can wrongly use a product, could use it excessively or could misinterpret the information passed on to him. This could be damaging to both the marketer and the customer. The present paper is a small exploratory study to understand the current awareness in Indian customers. The study confines itself to three product categories namely, cosmetics, toiletries and health foods. - Reproduced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing - India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Pethe, Sanjyot |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
Prestige Journal of Management and Research |
| 909 ## - |
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| -- |
49880 |
