Product awarness in Indian customers: a study of cosmetics, toiletries and health foods
By: Johri, Smriti.
Contributor(s): Pethe, Sanjyot.
Material type:
ArticlePublisher: 2001Description: p.98-102.Subject(s): Marketing - India | Marketing
In:
Prestige Journal of Management and ResearchSummary: Marketing managers' role is to influence customers to feel favourably towards their brand and also to choose their company's products. In striving to do so they send suitable information to their customers. An unaware customer can wrongly use a product, could use it excessively or could misinterpret the information passed on to him. This could be damaging to both the marketer and the customer. The present paper is a small exploratory study to understand the current awareness in Indian customers. The study confines itself to three product categories namely, cosmetics, toiletries and health foods. - Reproduced
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Articles
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Indian Institute of Public Administration | Volume no: 5, Issue no: 1 | Available | AR50308 |
Marketing managers' role is to influence customers to feel favourably towards their brand and also to choose their company's products. In striving to do so they send suitable information to their customers. An unaware customer can wrongly use a product, could use it excessively or could misinterpret the information passed on to him. This could be damaging to both the marketer and the customer. The present paper is a small exploratory study to understand the current awareness in Indian customers. The study confines itself to three product categories namely, cosmetics, toiletries and health foods. - Reproduced
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