| 000 -LEADER |
|---|
| fixed length control field |
00557nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181130s2018 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mamtani, Divya |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Factors contributing to customer loyalty in context of effective advertising: |
| Remainder of title |
an empirical study |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.125-134. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| -- |
Feb |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer loyalty |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Singh, Preeti and Jain Charul |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Prestige International Journal of Management and Research |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
Consumers |
