Indian Institute of Public Administration

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Factors contributing to customer loyalty in context of effective advertising: an empirical study

By: Mamtani, Divya.
Contributor(s): Singh, Preeti and Jain Charul.
Material type: materialTypeLabelBookPublisher: 2018Description: p.125-134.Subject(s): Advertising | Consumer loyalty | Consumers In: Prestige International Journal of Management and Research
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Articles Articles Indian Institute of Public Administration
10(3), Feb, 2018: p.125-134. Available AR118109

Feb

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