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01594nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Anjali, A. and Abraham, Bijith George |
| 245 ## - TITLE STATEMENT |
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| Title |
South Asian Journal of Socio-Political Studies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Renaissance of Kirana stores during the pandemic: A perspective from the consumer shopping experiences in Kerala |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
23(2), Jan-Jun, 2023: p.119-127 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
The pandemic COVID 19 has come as life changer for everyone worldwide. One such change is that of people’s outlook on life and living, especially consumer behaviour towards shopping preferences. With the restrictions, the choice of most modern shopping centers was seen last on consumers list. This paper attempts to expose the rebirth tactics adopted by traditional Kirana Stores from the demand-based perspective of consumers during the pandemic phase. Altogether300 responses were gathered from different regions of Kerala to capture the change in consumer perception towards shopping preferences and understand the re-emergence of the Kirana stores. Factor analysis and logistic regression model was used to identify the pertinent factors favouring the shopping preference. The service offered by the Kirana stores as part of revival strategy is reflected in their adaptability, quality, safety, digitalization, quick delivery, personalized services, and tie-up with online delivery partners helped them regain the customers’ faith.- Reproduced |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
South Asian Journal of Socio-Political Studies |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| Subject DIP |
CONSUMERS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Articles |
