South Asian Journal of Socio-Political Studies
By: Anjali, A. and Abraham, Bijith George
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Material type: 
BookPublisher: Renaissance of Kirana stores during the pandemic: A perspective from the consumer shopping experiences in Kerala Description: 23(2), Jan-Jun, 2023: p.119-127.
In:
South Asian Journal of Socio-Political StudiesSummary: The pandemic COVID 19 has come as life changer for everyone worldwide. One such change is that of people’s outlook on life and living, especially consumer behaviour towards shopping preferences. With the restrictions, the choice of most modern shopping centers was seen last on consumers list. This paper attempts to expose the rebirth tactics adopted by traditional Kirana Stores from the demand-based perspective of consumers during the pandemic phase. Altogether300 responses were gathered from different regions of Kerala to capture the change in consumer perception towards shopping preferences and understand the re-emergence of the Kirana stores. Factor analysis and logistic regression model was used to identify the pertinent factors favouring the shopping preference. The service offered by the Kirana stores as part of revival strategy is reflected in their adaptability, quality, safety, digitalization, quick delivery, personalized services, and tie-up with online delivery partners helped them regain the customers’ faith.- Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 23(2), Jan-Jun, 2023: p.119-127 | Available | AR129127 |
The pandemic COVID 19 has come as life changer for everyone worldwide. One such change is that of people’s outlook on life and living, especially consumer behaviour towards shopping preferences. With the restrictions, the choice of most modern shopping centers was seen last on consumers list. This paper attempts to expose the rebirth tactics adopted by traditional Kirana Stores from the demand-based perspective of consumers during the pandemic phase. Altogether300 responses were gathered from different regions of Kerala to capture the change in consumer perception towards shopping preferences and understand the re-emergence of the Kirana stores. Factor analysis and logistic regression model was used to identify the pertinent factors favouring the shopping preference. The service offered by the Kirana stores as part of revival strategy is reflected in their adaptability, quality, safety, digitalization, quick delivery, personalized services, and tie-up with online delivery partners helped them regain the customers’ faith.- Reproduced
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