What smart companies know about integrating AI: Talent and data are just as important as technology (Record no. 524318)
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| fixed length control field | 01642nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231108b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palumbo, Silvio and Edelman, David |
| 245 ## - TITLE STATEMENT | |
| Title | What smart companies know about integrating AI: Talent and data are just as important as technology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harvard Business Review |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 10(4), Jul-Aug, 2023: p.116-125 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI solutions is a technology-building exercise. That thinking holds companies back from capturing the power of AI. They needn’t build it; they just have to properly integrate it into a particular business context. But AI is probably only about 10% of the secret sauce. The other 90% lies in the combination of data, experimentation, and talent that constantly activates and informs the intelligence behind personalization. Personalization is the goal; it’s what constitutes a company’s strategic brawn. The technology is merely the tool for reaching it. The authors describe what it means to integrate AI tools and what it takes to continually experiment, constantly generate learning, and import fresh data to improve and refine customer journeys.- Reproduced https://hbr.org/2023/07/what-smart-companies-know-about-integrating-ai |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Artificial intelligence |
| 9 (RLIN) | 45886 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Harvard Business Review |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| Subject DIP | CORPORATE GOVERNANCE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
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| Indian Institute of Public Administration | Indian Institute of Public Administration | 2023-11-08 | 10(4), Jul-Aug, 2023: p.116-125 | AR130194 | 2023-11-08 | Articles |