What smart companies know about integrating AI: Talent and data are just as important as technology
By: Palumbo, Silvio and Edelman, David
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Material type: 
BookPublisher: Harvard Business Review Description: 10(4), Jul-Aug, 2023: p.116-125.Subject(s): Artificial intelligence
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Harvard Business ReviewSummary: AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI solutions is a technology-building exercise. That thinking holds companies back from capturing the power of AI. They needn’t build it; they just have to properly integrate it into a particular business context. But AI is probably only about 10% of the secret sauce. The other 90% lies in the combination of data, experimentation, and talent that constantly activates and informs the intelligence behind personalization. Personalization is the goal; it’s what constitutes a company’s strategic brawn. The technology is merely the tool for reaching it. The authors describe what it means to integrate AI tools and what it takes to continually experiment, constantly generate learning, and import fresh data to improve and refine customer journeys.- Reproduced
https://hbr.org/2023/07/what-smart-companies-know-about-integrating-ai
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 10(4), Jul-Aug, 2023: p.116-125 | Available | AR130194 |
AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI solutions is a technology-building exercise. That thinking holds companies back from capturing the power of AI. They needn’t build it; they just have to properly integrate it into a particular business context. But AI is probably only about 10% of the secret sauce. The other 90% lies in the combination of data, experimentation, and talent that constantly activates and informs the intelligence behind personalization. Personalization is the goal; it’s what constitutes a company’s strategic brawn. The technology is merely the tool for reaching it. The authors describe what it means to integrate AI tools and what it takes to continually experiment, constantly generate learning, and import fresh data to improve and refine customer journeys.- Reproduced
https://hbr.org/2023/07/what-smart-companies-know-about-integrating-ai
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