| 000 -LEADER |
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| fixed length control field |
00658nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240408b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Anbukkarasi, V. and Soundaranayaki, D. |
| 245 ## - TITLE STATEMENT |
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| Title |
Cosmetic advertising: Unveiling its power in shaping purchase decisions of working women in Pondicherry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Third Concept |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
37(444), Feb, 2024: p.43-44 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
In the realm of cosmetics, advertising’s profound influence on consumer choices remains a critical but often aspect, particularly concerning working women in Pondicherry. – Reproduced |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
Third Concept |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| Subject DIP |
CONSUMERS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Articles |
