Indian Institute of Public Administration

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Cosmetic advertising: Unveiling its power in shaping purchase decisions of working women in Pondicherry

By: Anbukkarasi, V. and Soundaranayaki, D.
Material type: materialTypeLabelBookPublisher: Third Concept Description: 37(444), Feb, 2024: p.43-44. In: Third ConceptSummary: In the realm of cosmetics, advertising’s profound influence on consumer choices remains a critical but often aspect, particularly concerning working women in Pondicherry. – Reproduced
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Articles Articles Indian Institute of Public Administration
37(444), Feb, 2024: p.43-44 Available AR131506

In the realm of cosmetics, advertising’s profound influence on consumer choices remains a critical but often aspect, particularly concerning working women in Pondicherry. – Reproduced

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