| 000 -LEADER |
|---|
| fixed length control field |
00478nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240412b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chandra, Pramod |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The future of purpose-driven branding by David Aaker and Varsha Jain, Wiley, India, 2023. pages: 270, rs. 690/- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Abhigyan: Management Journal from fore |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
41(3), 2023: p. 46-46 |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Abhigyan: Management Journal from fore |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| Subject DIP |
BOOK REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Articles |
