Indian Institute of Public Administration

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The future of purpose-driven branding by David Aaker and Varsha Jain, Wiley, India, 2023. pages: 270, rs. 690/-

By: Chandra, Pramod.
Material type: materialTypeLabelBookPublisher: Abhigyan: Management Journal from fore Description: 41(3), 2023: p. 46-46. In: Abhigyan: Management Journal from fore
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Indian Institute of Public Administration
41(3), 2023: p. 46-46 Available AR131556

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