AI won’t give you a new sustainable advantage: But using it may amplify the ones you already have. (Record no. 528455)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barney, Jay B. and Reeves, Martin |
| 245 ## - TITLE STATEMENT | |
| Title | AI won’t give you a new sustainable advantage: But using it may amplify the ones you already have. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harvard Business Review |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 102(5), Sep-Oct, 2024: p.72-79 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Generative artificial intelligence (gen AI) has the potential to radically alter how business is conducted, and there’s no doubt that it will create a lot of value. Companies have used it to identify entirely new product opportunities and business models; to automate routine decisions, freeing humans to focus on decisions that involve ethical trade-offs, empathy, or imagination; to deliver customized professional services formerly available only to the wealthy; and to develop and communicate product and other recommendations to customers faster, more cheaply, and more informatively than was possible with human-driven processes. But, the authors ask, will companies be able to leverage gen AI to build a competitive advantage? The answer, they argue in this article, is no—unless you already have a competitive advantage that rivals cannot replicate using AI. Then the technology may serve to amplify the value you derive from that advantage.- Reproduced https://hbr.org/2024/09/ai-wont-give-you-a-new-sustainable-advantage |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Harvard Business Review |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
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| Indian Institute of Public Administration | Indian Institute of Public Administration | 2024-12-06 | 102(5), Sep-Oct, 2024: p.72-79 | AR133847 | 2024-12-06 | Articles |