Automating domesticity: Indian advertisements and the reconfiguration of masculinity (Record no. 529565)

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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Darapuri, Sanya
245 ## - TITLE STATEMENT
Title Automating domesticity: Indian advertisements and the reconfiguration of masculinity
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Economic & Political Weekly
300 ## - PHYSICAL DESCRIPTION
Extent 60(6), Feb 8, 2025: p.13-15
520 ## - SUMMARY, ETC.
Summary, etc Domesticity remains a curious space where men still make rare, fleeting appearances, much like visitors in a foreign land. What emerges as a potential agent of change or a seeming “equaliser” in media portrayals of the domestic is technology in the form of sleek machines and smart home devices, with men depicted as “modern” and “tech-savvy” partners who welcome automation. Do such portrayals challenge patriarchal gender norms or do they reinforce them in subtler ways? – Reproduced

https://www.epw.in/journal/2025/6/commentary/automating-domesticity.html
773 ## - HOST ITEM ENTRY
Main entry heading Economic & Political Weekly
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Serial Enumeration / chronology Barcode Date last seen Koha item type
          Indian Institute of Public Administration Indian Institute of Public Administration 2025-04-28 60(6), Feb 8, 2025: p.13-15 AR135472 2025-04-28 Articles

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