Automating domesticity: Indian advertisements and the reconfiguration of masculinity
By: Darapuri, Sanya
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Material type: 
BookPublisher: Economic & Political Weekly Description: 60(6), Feb 8, 2025: p.13-15.
In:
Economic & Political WeeklySummary: Domesticity remains a curious space where men still make rare, fleeting appearances, much like visitors in a foreign land. What emerges as a potential agent of change or a seeming “equaliser” in media portrayals of the domestic is technology in the form of sleek machines and smart home devices, with men depicted as “modern” and “tech-savvy” partners who welcome automation. Do such portrayals challenge patriarchal gender norms or do they reinforce them in subtler ways? – Reproduced
https://www.epw.in/journal/2025/6/commentary/automating-domesticity.html
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 60(6), Feb 8, 2025: p.13-15 | Available | AR135472 |
Domesticity remains a curious space where men still make rare, fleeting appearances, much like visitors in a foreign land. What emerges as a potential agent of change or a seeming “equaliser” in media portrayals of the domestic is technology in the form of sleek machines and smart home devices, with men depicted as “modern” and “tech-savvy” partners who welcome automation. Do such portrayals challenge patriarchal gender norms or do they reinforce them in subtler ways? – Reproduced
https://www.epw.in/journal/2025/6/commentary/automating-domesticity.html
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