| 000 -LEADER |
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| fixed length control field |
01049nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
260130b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Dadhich, Balendu Sharma |
| 245 ## - TITLE STATEMENT |
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| Title |
Khadi’s digital revolution |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kurukshetra |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
74(2), Dec, 2025: p.21-23 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
The digital revolution since 2015 has transformed Khadi from symbol of tradition into modern, tech enabled global brand. E-commerce platforms mobile apes, and social media expanded its reach to millions, driving exceptional growth in both sales and visibility. Innovations such as AI driven tools, virtual try onstage and transparent supply chains have further strengthened efficiency and consumer engagement’s urging the pandemic, detail agility enabled KVIC to meet rising demand, showcasing Khadi’s adaptability and relevance. Overall, khadi’s journey demonstrates how heritage and technology can work together to empower artisans, sustain livelihoods, and build a sustainable future. – Reproduced |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
Kurukshetra |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Articles |
