Khadi’s digital revolution
By: Dadhich, Balendu Sharma
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Material type: 
BookPublisher: Kurukshetra Description: 74(2), Dec, 2025: p.21-23.
In:
KurukshetraSummary: The digital revolution since 2015 has transformed Khadi from symbol of tradition into modern, tech enabled global brand. E-commerce platforms mobile apes, and social media expanded its reach to millions, driving exceptional growth in both sales and visibility. Innovations such as AI driven tools, virtual try onstage and transparent supply chains have further strengthened efficiency and consumer engagement’s urging the pandemic, detail agility enabled KVIC to meet rising demand, showcasing Khadi’s adaptability and relevance. Overall, khadi’s journey demonstrates how heritage and technology can work together to empower artisans, sustain livelihoods, and build a sustainable future. – Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 74(2), Dec, 2025: p.21-23 | Available | AR137990 |
The digital revolution since 2015 has transformed Khadi from symbol of tradition into modern, tech enabled global brand. E-commerce platforms mobile apes, and social media expanded its reach to millions, driving exceptional growth in both sales and visibility. Innovations such as AI driven tools, virtual try onstage and transparent supply chains have further strengthened efficiency and consumer engagement’s urging the pandemic, detail agility enabled KVIC to meet rising demand, showcasing Khadi’s adaptability and relevance. Overall, khadi’s journey demonstrates how heritage and technology can work together to empower artisans, sustain livelihoods, and build a sustainable future. – Reproduced
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