| 000 -LEADER |
|---|
| fixed length control field |
00413nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788132110200 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T34 L514 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Nancy R. |
| 9 (RLIN) |
62408 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Social marketing: influencing behaviors for good |
| Statement of responsibility, etc |
by Nancy R. Lee and Philip Kotler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Sage |
| Date of publication, distribution, etc |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
502p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
62409 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing - Management |
| 9 (RLIN) |
62410 |
