Indian Institute of Public Administration

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Social marketing: influencing behaviors for good by Nancy R. Lee and Philip Kotler

By: Lee, Nancy R.
Material type: materialTypeLabelBookPublisher: New Delhi Sage 2011Edition: 4th edn.Description: 502p.ISBN: 9788132110200.Subject(s): Marketing | Marketing - ManagementDDC classification: T34 L514
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Book Book Indian Institute of Public Administration
On Display 		T34 L514 (Browse shelf) Available 89486

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