| 000 -LEADER |
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| fixed length control field |
00901pab a2200157 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180718b2006 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Mallikarjunan, K. |
| 245 ## - TITLE STATEMENT |
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| Title |
Employers' brand: image with HR appeal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
p.25-29. |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
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| Dates of publication and/or sequential designation |
Jun |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Employers' image determines the psychological bond between the employer and the employee team. Certain superior qualities have to be cultivated by the employer to command respect, to instill commitment, to evoke loyalty and to generate trust among the workforce, particularly with the HR team. In fact, the concept of `employers' brand' can be defined as creation, maintenance and management of an aggreeable, trustworthy and progressive image of the employer with his policies addressing the needs and the concerns of the employees. - Reproduced. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Employers |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
HRM Review |
| 909 ## - |
|---|
| -- |
69711 |
