Employers' brand: image with HR appeal
By: Mallikarjunan, K.
Material type:
ArticlePublisher: 2006Description: p.25-29.Subject(s): Employers
In:
HRM ReviewSummary: Employers' image determines the psychological bond between the employer and the employee team. Certain superior qualities have to be cultivated by the employer to command respect, to instill commitment, to evoke loyalty and to generate trust among the workforce, particularly with the HR team. In fact, the concept of `employers' brand' can be defined as creation, maintenance and management of an aggreeable, trustworthy and progressive image of the employer with his policies addressing the needs and the concerns of the employees. - Reproduced.
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Articles
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Indian Institute of Public Administration | Available | AR70167 |
Employers' image determines the psychological bond between the employer and the employee team. Certain superior qualities have to be cultivated by the employer to command respect, to instill commitment, to evoke loyalty and to generate trust among the workforce, particularly with the HR team. In fact, the concept of `employers' brand' can be defined as creation, maintenance and management of an aggreeable, trustworthy and progressive image of the employer with his policies addressing the needs and the concerns of the employees. - Reproduced.
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