| 000 -LEADER |
|---|
| fixed length control field |
00567pab a2200169 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2010 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, B. Senthil |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The impact of customer loyalty and customer relationships marketing strategies towards ICICI Prudential Life Insurance - An empirical study with reference to Chennai, Tamil Nadu |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.67-70. |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
Jan-Jun |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Insurance |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramachandran, A. |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
South Asian Journal of Socio-Political Studies |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
N |
| 909 ## - |
|---|
| -- |
89719 |
