Indian Institute of Public Administration

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The impact of customer loyalty and customer relationships marketing strategies towards ICICI Prudential Life Insurance - An empirical study with reference to Chennai, Tamil Nadu

By: Kumar, B. Senthil.
Contributor(s): Ramachandran, A.
Material type: materialTypeLabelArticlePublisher: 2010Description: p.67-70.Subject(s): Insurance In: South Asian Journal of Socio-Political Studies
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Articles Articles Indian Institute of Public Administration
Volume no: 10, Issue no: 2 Available AR90179

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