| 000 -LEADER |
|---|
| fixed length control field |
00521pab a2200169 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2010 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mieu, Camelia Codruta |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisements |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.621-642. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chowdhury, Tilottama G. |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
International Journal of Advertising |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
N |
| 909 ## - |
|---|
| -- |
90618 |
