Indian Institute of Public Administration

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The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisements

By: Mieu, Camelia Codruta.
Contributor(s): Chowdhury, Tilottama G.
Material type: materialTypeLabelArticlePublisher: 2010Description: p.621-642.Subject(s): Advertising | Consumers In: International Journal of Advertising
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Articles Articles Indian Institute of Public Administration
Volume no: 29, Issue no: 4 Available AR91078

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