| 000 -LEADER |
|---|
| fixed length control field |
00542pab a2200181 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2011 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Herrmann, Jean-Luc |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.259-281. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kacha, Mathieu |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walliser, Bjorn |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
International Journal of Advertising |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
N |
| 909 ## - |
|---|
| -- |
91804 |
