Indian Institute of Public Administration

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Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship

By: Herrmann, Jean-Luc.
Contributor(s): Kacha, Mathieu | Walliser, Bjorn.
Material type: materialTypeLabelArticlePublisher: 2011Description: p.259-281.Subject(s): Advertising | Consumers In: International Journal of Advertising
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Articles Articles Indian Institute of Public Administration
Volume no: 30, Issue no: 2 Available AR92264

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