Indian Institute of Public Administration

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Maternal attitude towards TV advertising in India

By: Singh, Raghbir.
Contributor(s): Kaur, Pavleen.
Material type: materialTypeLabelArticlePublisher: 2014Description: p.160-173.Subject(s): Children | Television | Advertising In: Management and Labour Studies
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Articles Articles Indian Institute of Public Administration
Volume no: 39, Issue no: 2 Available AR108028

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