Indian Institute of Public Administration

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Study on the dimensions of cultural values in contemporary Indian advertising: a consumer perspective

By: Swaminathan, Freda.
Contributor(s): Zameer, Asif.
Material type: materialTypeLabelArticlePublisher: 2017Description: p.24-37.Subject(s): Advertising - India | Consumers - India | Cultural values - India | Advertising In: Abhigyan
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Articles Articles Indian Institute of Public Administration
Volume no: 34, Issue no: 4 Available AR114695

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