Indian Institute of Public Administration

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Brand trust: moderating relation between brand identity and purchase intention

By: Acharya, Sopnamayee.
Contributor(s): Jatav, Sunita.
Material type: materialTypeLabelBookPublisher: 2019Description: p.56-64.Subject(s): Mobile industry In: Prestige International Journal of Management and Research
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Articles Articles Indian Institute of Public Administration
11(1), Jan, 2019: p.56-64. Available AR120150

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