Swadeshi entrepreneurship
By: Sengupta, Anindya
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Material type: 
BookPublisher: Yojana Description: 66(1), Jan, 2022: p.23-27.
In:
YojanaSummary: Emergence of Mahatma Gandhi with his credo of non-violence and the idea of trusteeship found deep resonance with the Indian business elite. With rising nationalism, there was a definite change in consumer culture too. Irrespective of whether they were actively participating in political movements or not, people wanted to use India-made/local products as a badge of their patriotism. This also led to the emergence of a Swadeshi retail network. – Reproduced
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Emergence of Mahatma Gandhi with his credo of non-violence and the idea of trusteeship found deep resonance with the Indian business elite. With rising nationalism, there was a definite change in consumer culture too. Irrespective of whether they were actively participating in political movements or not, people wanted to use India-made/local products as a badge of their patriotism. This also led to the emergence of a Swadeshi retail network. – Reproduced
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