An analytical study of customer satisfaction in a public sector bank and private sector bank in Madhya Pradesh in the use of electronic banking services under the influence of brand perception
By: Trivedi, Deepak
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Material type: 
BookPublisher: Prestige International Journal of Management and Research Description: 15(1-2), 2022: p.3-17.Subject(s): Alternative banking, e-Banking, Customer satisfaction, Brand perception
In:
Prestige International Journal of Management and ResearchSummary: The banking industry structure has changed from basic to abased in the last two decades. The fundamental reason for banking transformation was the concern for customer satisfaction in the age of information technology and communication. – Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
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Indian Institute of Public Administration | 15(1-2), 2022: p.3-17 | Available | AR129015 |
The banking industry structure has changed from basic to abased in the last two decades. The fundamental reason for banking transformation was the concern for customer satisfaction in the age of information technology and communication. – Reproduced
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