Indian Institute of Public Administration

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Study on promotional strategies adopted by street vendors that influence consumer buying behaviour: A critical analysis

By: Bharadwaj, Himangshu Sekhar and Rangsha, Mandeep.
Material type: materialTypeLabelBookPublisher: Prestige International Journal of Management and Research Description: 15(1-2), 2022: p.151-161. In: Prestige International Journal of Management and Research
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Articles Articles Indian Institute of Public Administration
15(1-2), 2022: p.151-161 Available AR129026

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