Evaluating consumer perception and adoption of eco-friendly products: A look at green marketing strategies
By: More, Amrita Baid
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Material type: 
BookPublisher: Prestige International journal of Management and Research Description: 16(2), 2023: p.85-97.
In:
Prestige International journal of Management and ResearchSummary: Green adverting is an inevitably significant are of concentration for organizations as buyers become earth cognizant. The motivation behind this expiration paper is to examine buyer insights and reception of eco-accommodating items inside the setting of green advertising systems. The review utilizes a complete hypothetical structure that coordinates ideas from natural brain worth convection standard hypothesis. – Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 16(2), 2023: p.85-97 | Available | AR132708 |
Green adverting is an inevitably significant are of concentration for organizations as buyers become earth cognizant. The motivation behind this expiration paper is to examine buyer insights and reception of eco-accommodating items inside the setting of green advertising systems. The review utilizes a complete hypothetical structure that coordinates ideas from natural brain worth convection standard hypothesis. – Reproduced
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