Underrated potential of soft power: Indian sports and food diplomacy
By: Kriti
.
Material type: 
BookPublisher: World Affairs: The Journal of International issues Description: c.
In:
World Affairs: The Journal of International issuesSummary: Indian sports and cuisine are often considered underrated tools of Indian soft power due to a combination of strategic oversight, cultural fragmentation, and the dominance of other global narratives according to Kriti. India’s foreign policy has focused on economic growth, military strength, and technological advancements, side-lining the cultural potential of sports and food in shaping perceptions. While cricket is hugely popular in most Commonwealth member counties, especially through the Indian Premier League (IPL), it has not been effectively integrated into India’s broader diplomatic strategy. Similarly, Indian cuisine, despite its global appeal, remains fragmented with no unified approach to showcase it internationally.- Reproduced
https://www.worldaffairsjournal.com/content.php
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
|
Indian Institute of Public Administration | 29(1), Jan-Mar, 2025: p.130-149 | Available | AR135873 |
Indian sports and cuisine are often considered underrated tools of Indian soft power due to a combination of strategic oversight, cultural fragmentation, and the dominance of other global narratives according to Kriti. India’s foreign policy has focused on economic growth, military strength, and technological advancements, side-lining the cultural potential of sports and food in shaping perceptions. While cricket is hugely popular in most Commonwealth member counties, especially through the Indian Premier League (IPL), it has not been effectively integrated into India’s broader diplomatic strategy. Similarly, Indian cuisine, despite its global appeal, remains fragmented with no unified approach to showcase it internationally.- Reproduced
https://www.worldaffairsjournal.com/content.php
There are no comments for this item.