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101. Entry strategies and growth in foreign markets: texts and cases in the Indian context by Shekhar Chaudhuri and Ranjan Das

by Chaudhuri, Shekhar | Das, Ranjan.

Material type: book Book Publisher: New Delhi Oxford University Press 2001Barcode no: 76775.Availability: Items available for loan: [Call number: T39x54 C393] (1).

102. Ascending the value spiral from insight to innovation by S. Ramachander

by Ramachander, S.

Material type: book Book Publisher: New Delhi Response Book 2002Barcode no: 77603.Availability: Items available for loan: [Call number: T34x54 R14] (1).

103. The consumer in the north-east: new vistas for marketing by Kaushik Sircar

by Sircar, Kaushik.

Material type: book Book Publisher: New Delhi Pearson Eduction 2006Barcode no: 82346.Availability: Items available for loan: [Call number: T15x5411 Si76] (1).

104. Rural marketing: targeting the non-urban consumer by Sanal Kumar Velayudhan

by Velayudhan, Sanal Kumar.

Edition: 2nd ed.Material type: book Book Publisher: New Delhi Response Books 2007Barcode no: 82364.Availability: Items available for loan: [Call number: Z46 V541] (1).

105. We are like that only: understanding the logic of consumer India by Rama Bijapurkar

by Bijapurkar, Rama.

Material type: book Book Publisher: Delhi Penguin 2007Barcode no: 82802.Availability: Items available for loan: [Call number: T15x54 B489] (1).

106. Organisation & management of public distribution system by Ojha Ghanshyam Das

by Ojha, Ghanshyam Das.

Material type: book Book Publisher: Delhi Mittal Publications 1987Barcode no: 65817.Availability: Items available for loan: [Call number: Z2x54 D26] (1).

107. Consumer behaviour and rural marketing in India by Meenu Agrawal

by Agrawal, Meenu.

Material type: book Book Publisher: New Delhi Century 2009Barcode no: 83553.Availability: Items available for loan: [Call number: T19x54 Ag81] (1).

108. Contemporary issues in service marketing : challenges for 21st century by Saroj Kumar Dash , Shakti Prakash and Gyan Prakash

by Dash, Saroj Kumar, Shakti Prakash and Gyan Prakash.

Material type: book Book Publisher: New Delhi Global Research Pub. 2012Barcode no: 86420.Availability: Items available for loan: [Call number: T2x54 D26c] (1).

109. Rural marketing , media planning and consumer protection by Meenu agarwal

by Agarwal, Meenu.

Material type: book Book Publisher: New Delhi New Century 2016Barcode no: 86755.Availability: Items available for loan: [Call number: T344x54 Ag15r] (1).

110. India reloaded : inside India's resurgent consumer market by Dheeraj Sinha

by Sinha, Dheeraj.

Material type: book Book Publisher: New Delhi Westland 2015Barcode no: 86845.Availability: Items available for loan: [Call number: T15x54 Si64i] (1).

111. Agricultural marketing in a colonial setting: an introduction by Saugata Mukherji

by Mukherji, Saugata.

Material type: book Book Publisher: Calcutta Centre for Studies in Social Sciences 1982Barcode no: GR11451.Availability: Items available for loan: [Call number: Z46x54 M896a] (1).

112. Marketing in India: text and cases by A.N. Sarin and P. Gopalakrishnan

by Sarin, A.N | Gopalakrishnan, P.

Material type: book Book Publisher: Bombay Orient Longmans 1969Barcode no: GR8923.Availability: Items available for loan: [Call number: T34x54 Sa73] (1).

113. Commodity disposition survey in Delhi by National Council of Applied Economic Research

by National Council of Applied Economic Research.

Material type: book Book Publisher: Bombay Asia 1959Barcode no: GR481.Availability: Items available for loan: [Call number: T34x5461 N213] (1).

114. Long term projections of demand for the supply of selected agricultural commodities, 1960-61 to 1975-76 by National Council of Applied Economic Research

by National Council of Applied Economic Research.

Material type: book Book Publisher: New Delhi National Council of Applied Economic Research 1962Barcode no: GR9683.Availability: Items available for loan: [Call number: Z46x54 N213] (1).

115. India's exports-performance, problems and prospects by V.K. Thakur

by Thakur, V.K.

Material type: book Book Publisher: New Delhi Indian Institute of Public Administration 1996Barcode no: GR14175.Availability: Items available for loan: [Call number: APPPA 95-96 THA] (1).

116. Capital adequacy requirements and the behaviour of commercial banks in India: an analytical and empirical study by D.M. Nachane et.al.

by Nachane, D.M.

Material type: book Book Publisher: Mumbai Department of Economic Analysis and Policy, Reserve Bank of India 2000Barcode no: GR15389.Availability: Items available for loan: [Call number: T42x54 N114] (1).

117. Consumer Awarness in Rural India- A n Empirical Study Depaprtment of consumer affairs

Material type: book Book; Format: print ; Nature of contents: biography Publisher: New Delhi IIPA Barcode no: GR19007.Availability: Items available for loan: [Call number: T344x54 M691co] (1).

118. The Marketing WhiteBook 2007-2008 : The Marketers' Essential Handbook Edited By Jehangir S. Pocha

by Pocha, Jehangir S.

Material type: book Book Publisher: New Delhi Businessworld 2007Barcode no: GR19534.Availability: Items available for loan: [Call number: T15x54 P751/07-08] (1).

119. The Marketing Whitebook 2009-2010 : The Marketers Essential Handbook Edited By Jehangir S. Pocha

by Pocha S. Jehangir.

Material type: book Book Publisher: New Delhi Businessworld 2009Barcode no: GR19533.Availability: Items available for loan: [Call number: T15x54 P751/09-10] (1).

120. Marketing management : global perspective Indian context by V . S Ramaswamy and S .N. Namakumari

by Ramaswamy, V.S. and Namakumari, S.N.

Edition: 4thMaterial type: book Book Publisher: Delhi Macmillan 2009Barcode no: GR19979.Availability: Items available for loan: [Call number: T34 R141m] (1).

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