Indian Institute of Public Administration

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121.
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Social advertising by central government by Minakshi Ghose

by Ghose, Minakshi.

Material type: book Book Publisher: New Delhi Indian Institute of Public Administration 1992Barcode no: GR12580.Availability: Items available for loan: [Call number: APPPA 91-92 GHO] (1).

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122.
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Misleading Advertisements and Consumers By Pushpa Girimaji

by Girimaji,Pushpa.

Material type: book Book Publisher: Indian Institute of Publc Administration 2008Barcode no: GR19883 | GR19017 | GR18959.Availability: Items available for loan: [Call number: T15x54 G443m] (3).

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123.
Empowering young consumers : role of consumer clubs by Suresh Misra and Mamta Pathania

by Misra , Suresh and Pathania, Mamta.

Material type: book Book Publisher: New Delhi IIPA 2013Barcode no: GR19266 | GR19265 | GR19079 | GR19078.Availability: Items available for loan: [Call number: T15x54 M691e] (4).

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124.
Planning for power advertising :a user's manual for students and practitioners By Anand Bhaskar Halve

by Halve Anand Bhaskar.

Material type: book Book Publisher: New Delhi Sage Publication 2005Barcode no: GR19408.Availability: Items available for loan: [Call number: T3471 H169] (1).

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125.
Brand imitation, counterfeiting and consumers By. D.Y. Chacharkar

by Chacharkar, D.Y.

Material type: book Book Publisher: New Delhi Centre for consumer studies, IIPA 2013Barcode no: GR19638.Availability: Items available for loan: [Call number: T34 C344] (1).

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126.
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Factors contributing to customer loyalty in context of effective advertising: an empirical study

by Mamtani, Divya | Singh, Preeti and Jain Charul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: 2018Barcode no: AR118109.Availability: Items available for loan: (1).

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127.
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Perception towards advertisement: a study on teenagers

by Ubeja, Satnam | Loya, Arpit and Jain, Prayatna.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: 2018Barcode no: AR118114.Availability: Items available for loan: (1).

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128.
Consumer protection and advertisement laws by Manoj Kumar Padhy

by Padhy, Manoj Kumar.

Material type: book Book Publisher: New Delhi Satyam Law International 2016Barcode no: GR21884.Availability: Items available for loan: [Call number: T34403x54 P133c] (1).

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129.
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Newspapers in times of low advertising

by Angelucci, Charles | Cage Julia.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: American Economic Journal: Macroeconomics Barcode no: AR121504.Availability: Items available for loan: (1).

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130.
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Do actions speak: a behavioural analysis of consumers' perception of e-advertising

by Ahlluwalia, Sarika.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Abhigyan Barcode no: AR123089.Availability: Items available for loan: (1).

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131.
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Online behavioral targeting: Are knowledgeable consumers willing to sell their privacy?

by Li H. and Nill, A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Journal of Consumer Policy Barcode no: AR124812.Availability: Items available for loan: (1).

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132.
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Advertising, innovation, and economic growth

by Cavenaile, Laurent Blanco and Pau Roldan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: The American Economic Journal: Macroeconomic Barcode no: AR125945.Availability: Items available for loan: (1).

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133.
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Economics of consumer protection: Contributions and challenges in estimating consumer injury and evaluating consumer protection policy

by Pappalardo, J. K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Journal of Consumer Policy Barcode no: AR127305.Availability: Items available for loan: (1).

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134.
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Media competition and news diets

by Angelucci, Charles Cagé, Julia and Sinkinson, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: American Economic Journal: Microeconomics Barcode no: AR132573.Availability: Items available for loan: (1).

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