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Tata nano: Case of repositioning

By: Parsad, C., Prashar, S. and Sahay, V.S.
Material type: materialTypeLabelBookPublisher: Vikalpa: The Journal for Decision Makers Description: 46(3), Jul-Sep, 2021: p.177-187.Subject(s): Tata nano, Product failure, Repositioning strategy, Targeting, Positioning In: Vikalpa: The Journal for Decision Makers
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