Indian Institute of Public Administration

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Consumer perception towards effectiveness of green communication strategies: an exploratory study

By: Mehta, Pooja.
Contributor(s): Chahal, Harpreet Singh.
Material type: materialTypeLabelBookPublisher: 2018Description: p.21-30.Subject(s): Green marketing In: Abhigyan
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Articles Articles Indian Institute of Public Administration
36(3), Oct-Dec, 2018: p.21-30. Available AR119492

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