From invisible to invincible: Marketing the MSME way
By: Morthania, Sushma
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Material type: 
BookPublisher: Kurukshetra Description: 73(7), May, 2025: p.44-50.Subject(s): MSME, marketing, traditional marketing vs modern marketing, AISummary: In this new age, your market is no longer limited to your neighbourhood, your town, or even your state. The reach of your product or service is determined not by location but by your ability to deliver. If you're offering a service, your audience could be anywhere in the world. If you're selling a product, your market is as wide as the reach of your logistics partners. The future belongs to those who are ready to step beyond the familiar, embrace change, and market without limits. - Reproduced
| Item type | Current location | Call number | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | Available | AR136420 |
In this new age, your market is no longer limited to your neighbourhood, your town, or even your state. The reach of your product or service is determined not by location but by your ability to deliver. If you're offering a service, your audience could be anywhere in the world. If you're selling a product, your market is as wide as the reach of your logistics partners. The future belongs to those who are ready to step beyond the familiar, embrace change, and market without limits. - Reproduced
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