A structural model for customer perceived value in e-banking service
By: Kim, Long Jindabot, Teerasak Yeo, Sook Fern and Wichianrat , Kanyanit
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Material type: 
BookPublisher: Vikalpa: The Journal for Decision Makers Description: 50(3), Jul-Sep, 2025: p.270-282.Subject(s): E-banking service, Cambodia, Service quality, Staff behavior, Value
In:
Vikalpa: The Journal for Decision MakersSummary: The primary goal of this research was to investigate the evolution of customer perceived value in the e-banking service industry through understanding the impacts of service quality dimensions and perceived risk. This study used the convenience sampling technique to survey 700 bank customers in Cambodia. Furthermore, the study used the structural equation model to analyse the data. The results reveal that staff behaviour, physical evidence and IT transaction showed significant effects on perceived risk. Finally, only physical evidence and IT transaction were found to have significant effects on customer perceived value.- Reproduced
https://journals.sagepub.com/doi/full/10.1177/02560909251348705
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 50(3), Jul-Sep, 2025: p.270-282 | Available | AR137508 |
The primary goal of this research was to investigate the evolution of customer perceived value in the e-banking service industry through understanding the impacts of service quality dimensions and perceived risk. This study used the convenience sampling technique to survey 700 bank customers in Cambodia. Furthermore, the study used the structural equation model to analyse the data. The results reveal that staff behaviour, physical evidence and IT transaction showed significant effects on perceived risk. Finally, only physical evidence and IT transaction were found to have significant effects on customer perceived value.- Reproduced
https://journals.sagepub.com/doi/full/10.1177/02560909251348705
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