Indian Institute of Public Administration

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Assessing the impact of ad watches on the strategic decision-making process: a comparative analysis of ad watches in the 1992 and 1996 Presidential elections

by Bennett, Courtney.

Material type: article Article Publisher: 1997Barcode no: AR36998.Availability: Items available for loan: (1).

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2.
No cover image available
Assessing the impact of ad watches on the strategic decision-making process: a comparative analysis of ad watches in the 1992 and 1996 Presidential elections

by Bennett, Courtney.

Material type: article Article Publisher: 1997Barcode no: AR37282.Availability: Items available for loan: (1).

Place hold Add to your cart

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