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1. The uncommon sense of advertising - Understanding contemporary advertising appeals in print of top advertiser in India

by Swaminathan, Freda | Bansal, Ipshita.

Material type: article Article Publisher: 2015Barcode no: AR108015.Availability: Items available for loan: (1).

2. Study on the dimensions of cultural values in contemporary Indian advertising: a consumer perspective

by Swaminathan, Freda | Zameer, Asif.

Material type: article Article Publisher: 2017Barcode no: AR114695.Availability: Items available for loan: (1).

3. Methods for stimulating creativity and innovation in marketing

by Swaminathan, Freda.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: 2019Barcode no: AR120229.Availability: Items available for loan: (1).

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